Comcast Corp. will make an unprecedented free offering to its 7.7 million Internet customers, giving them up to 300 National Hockey League games, including Stanley Cup playoffs. The games will be
streamed live, complete with re-broadcast national and/or local TV advertising. For now, the games streamed on the Web will be identical to what's broadcast on TV, but in the future, Comcast might
strip out the national or local advertising, said a spokeswoman. She didn't specify whether the games would then be run advertising-free, or whether Comcast would make its own online advertising
deals. "The model isn't worked out per se," she said. "Initially, what we are providing is the same TV experience. All this is added value for our customers."
--Wayne Friedman
