Local Advertisers Boost OTT Media Spending By 127%

  • by March 17, 2020

Local advertisers increased their over-the-top (OTT) media spending by 127% last year as they sought to reach audiences who have connected their TVs directly to the internet, according to a study by ZypMedia, a programmatic over-the-top platform for local advertisers.

Advertisers in the automotive, health and fitness, and home …

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