NBCUniversal, ViacomCBS, iHeartMedia Run Coronavirus PSAs On Donated Media

Some of the largest media companies and digital platforms have are using their channels to support consistent health messaging across donated TV, radio, social media, outdoor and digital media.

Launching Wednesday, NBCUniversal created a series of digital videos and social graphics, in English and Spanish, to inform high-risk populations about the steps they can take to protect themselves from coronavirus.

It’s part of a push by the Ad Council in collaboration with the White House, Centers for Disease Control and Prevention (CDC), U.S. Department of Health and Human Services (HHS), major media networks, and digital platforms to launch multichannel content and a series of national public service ads.

The PSAs, which will direct people to visit a coronavirus government website, will provide critical and urgent messages to the American public. Messages discuss social distancing, personal hygiene and mental health.



Others include national broadcast PSAs featuring the Surgeon General will communicate ways Americans can protect themselves and those most at risk.

Developed by Group SJR, the script will become available as a template for media companies to create assets with their own public health message.

ViacomCBS is launching a multiplatform campaign led by MTV and the company's Entertainment & Youth Brands to communicate the importance of social distancing supported across the ViacomCBS portfolio. It is available to all media companies that want to get involved.

iHeartMedia will support messages around social distancing and high-risk populations, among other important COVID-19-related topics. The PSAs will run across its network of stations. ABC/Walt Disney Television is working on priority messaging for parents and families for distribution across their various channels and platforms.

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