Zumiez, the teen retailer with more than 700 locations in the United States and abroad, has partnered with a social media influencer for items with a unique message. Danny Duncan, a 27-year-old
YouTube personality and prankster, started wearing “Virginity Rocks” shirts in his videos as a joke. Now, the chain, which specializes in action sports brands, is prominently showcasing
“Virginity Rocks” apparel featuring Duncan’s name online and in stores. Zumiez has sold more than 400,000
pieces of merchandise.
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