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Infuencer Spreads Unique Message Via Teen Retailer

Zumiez, the teen retailer with more than 700 locations in the United States and abroad, has partnered with a social media influencer for items with a unique message. Danny Duncan, a 27-year-old YouTube personality and prankster, started wearing “Virginity Rocks” shirts in his videos as a joke. Now, the chain, which specializes in action sports brands, is prominently showcasing “Virginity Rocks” apparel featuring Duncan’s name online and in stores. Zumiez has sold more than 400,000 pieces of merchandise.

Read the whole story at The New York Times »

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