• by Ray Schultz , March 18, 2020

Email marketing provider iPost has formed a technology integration with Campaign-Genius, an email automation platform for content and visuals.

Users of iPost now have access to the dynamic content tool provided by Campaign-Genius, and they can use the iPost drag-and-drop capability to create emails featuring visuals and content, according to iPost.

The goal is to create “a seamless way for email marketers to successfully engage audiences with dynamic content while saving time and resources.” states Cameron Kane, CEO of iPost.

In effect, the integration provides users with a toolbox for putting visual automation within the iPost platform, iPost says.

The arrangement also allows direct access to Campaign-Genius’s third-party links with Twitter, YouTube and Giphy within the iPost platform, it adds.  

“There is a noticeable shift toward visual content in the industry, and we wanted to make the application process of that content as simple as possible for our users,” Kane states.