Hometown Food Company has named Havas Chicago digital and social creative partner for its Pillsbury and Funfetti brands after a formal review.
The agency’s CPG expertise—it also counts Hefty, Reynold’s and Ragu as clients--weighed heavily its favor according to Hometown.
The agency will handle strategy and creative for the brands’ digital and social platforms. Duties include new campaign development, digital media planning, social strategic management, social creative concepting, content creation and community management.
The shop says it will focus creative work on the brand’s skill at bringing “the latest food trends—and fun—to the kitchen.”
“Our team was looking for an ambitious and entrepreneurial partner that brings CPG expertise and shares our ‘roll up the sleeves’ attitude,” said Dan Anglemyer, Chief Operating Officer, Hometown Food Company.