Consumers may be getting fed up with long-winded crisis emails from businesses.
“Our inboxes have been inundated by these giant emails: ‘A Message from our CEO,’” says Jay Schwedelson, president of Worldata, in a webinar conducted last week.
Schwedelson adds that there are “no offers, only information about how we are on top of things,” in these emails.
He jokes that these details include “We’re washing our hands, we’re not washing our hands.”
“Everyone is anxious, so you’re talking to an anxious audience,” says Lloyd Rang, CEO of Lloyd Rang Communications in Toronto, according to The Wall Street Journal.
Rang adds that “if you as a company are contributing to a bunch of emails that are flooding peoples’ inboxes, you have to ask yourself the question: Are you helping or not?”
Schwedelson noted that people are “Looking for value, escapism, and the ability to be productive.” They want to “take their minds off the horrible news.”
One tactic is to send surveys and promise to share results. Survey response is up 38% in B2B, Schwedelson states.
He refers to the messages from CEOs as “Crisis Manifesto” emails.
Rang notes: “If you’re not doing something for me, if you’re not providing me with a vital piece of information, then you have no reason to email me.”