Northwell Health's 'Information Is Healthy, Fear Is Not' Campaign

Northwell Health tapped actor Ray Romano for a new ad running on New York regional TV stations that is part of a larger campaign called “Information Is Healthy, Fear Is Not.”

The spot was devised by StrawberryFrog in partnership with Rogers and Cowen PMK.

Romano, serving as narrator, talks about the courage and resolve of New Yorkers and says at one point, “in the darkest hour we can find the light,” along with images of New Yorkers throughout the region working together to alleviate stress during the health crisis.

The ad ends with Romano urging viewers to seek accurate information from a Northwell website and from health officials.



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