Agency Accelerator Backs New Home Health eCommerce Site

Portland, OR-based direct-to-consumer advertising agency, Rain the Growth Agency (FKA R2C Group) has announced the first partnership for SheScales, the shop’s recently developed marketing accelerator dedicated to supporting female-founded startups with marketing and advertising expertise.

The agency has teamed with Carewell, an eCommerce site for home health and adult care supplies and will advise it about leveraging disciplines including performance marketing, brand strategy, research, and creative content.

“Carewell is such a timely idea with over 75 million Baby Boomers rapidly increasing the percentage of seniors within the national population, and that means more seniors will be relying on loved ones for care,” said Michelle Cardinal, co-founder, and CEO of Rain the Growth Agency.

Carewell’s founders, she added have “identified the intersection of multiple generations' needs of caregiver resources. This announcement is especially timely, with the current need for access to the best caregiving products, as we deal with the fallout from Covid 19.”



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