How The Pandemic Is Impacting The Media Mix, Short-Term

While the impact of the pandemic has caught most ad executives off guard, the immediate response to their media mix appears to have been a net negative for most media, though some are fairing better than others, according to a survey of more than 200 ad executives conducted last week …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications