Local TV Markets Ranked By COVID-19 Ratings Surge

In an unusual data visualization, Nielsen ranked the major local TV markets in terms of the percentage change in their TV ratings, which it attributed to COVID-19-related tuning, for the week of March 16 vs. the previous week.

Interestingly, Austin, TX, experienced the biggest surge, followed by Denver, Minneapolis-St. Paul, …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications