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Organic Travel Links Serving Up Higher In Google SERPs

  • Skift, Thursday, March 26, 2020 11:46 PM

Free links from travel companies like TripAdvisor now appear higher in Google Search on desktop and mobile, but it isn't because regulators have clamped down on the search. One media outlet believes its because travel ads are missing from search results. The missing ads are allowing organic listings from sites like Tripadvisor,, and Expedia to serve up higher, reports Dennis Schaal.

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