W+K Tells Oregonians 'Don't Accidentally Kill Someone' In New Stay Home Campaign

Oregon isn’t tempering its COVID-19 stay-at-home messaging with humor or comfort and it comes quickly to the point, urging residents not to "accidentally kill someone.”

The work by Wieden+Kennedy was done on a pro bono basis for the state. Travel Oregon, a semi-independent state agency, has an existing contract with Wieden+Kennedy, which permitted the agency to partner with the Governor’s office on the public awareness campaign related to the COVID-19 pandemic.

The “Stay Home, Save Lives” campaign is designed to speak directly to Oregonians about what they can do to help. It also highlights the essential workers on the front lines of this crisis — such as health care workers, first responders, grocery store employees, among others — who are still providing services and care for others. Oregon Health & Science University contributed their expertise by providing information and perspective from doctors and scientists.



“We have a lot of heart for Oregon and all who live here, and we know that staying home will save lives,”  said Jason Bagley and Eric Baldwin, executive creative directors at Wieden+Kennedy Portland. “This campaign provides clarity and conviction around what staying at home means — and how we all have a role to play to help our community.”

The campaign will appear on the state’s television, radio and social media outlets. W+K hopes the stark work will resonate around the country to prompt everyone to stay home.



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