Video Streamers Maintain High National TV Spend, New Launches

As more stay-at-home state orders are issued -- and amidst TV analysts' expectations of higher streaming usage -- video streaming services have maintained or raised national TV marketing.

For the entire month of March, there were 28,787 national TV airings; a year ago in March -- 17,926, according to Much of this gain has been due to new services that have launched since a year ago -- Disney+, Apple TV+, and virtual pay TV network service, AT&T TV -- as well as issues around COVID-19.

Over the most recent two-week period -- March 16 through March 29 -- there were some 14,103 airings across national TV platforms. In the previous two-week period, there were 14,058 total airings.

For the most recent week, Hulu had 4,415 airings, while Disney+ had 2,295, AT&T TV had 1,893, Sling had 1,360 and Amazon Prime Video had 683.



Quibi, the premium short-form mobile video service set to launch in April, produced the second-most impressions in the most recent period -- 456.9 million. Hulu, was first with 889.0 million. Other top services include Disney+, at 432.5 million; AT&T TV, with 324 million and Apple TV+ at 265.0 million.

Many cable TV networks getting much of the video streaming benefit includes FX, FXX, ESPN Deportes, SEC Network, and ESPNews.

Bigger TV broadcast networks received much of the overall media spending: NBC, ABC, Fox, and CBS. Top cable networks in terms of spend: AMC, FX, and Discovery Channel.

Big shows getting video streaming advertising: NBC’s “The Voice”; ABC’s “American Idol”; ABC’s “Good Morning America”; NBC’s “This Is Us”; NBC’s “Today”; AMC’s “The Walking Dead”; and Fox’s “Friday Night Smackdown”.

All these shows either grabbed the highest spending and/or impressions for the most recent week.

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