Group Nine’s hospitality and entertainment brand Thrillistis partnering with the Restaurant Workers’ Community Foundation to raise funds to support local workers and businesses in top local markets across the country.
The Restaurant Workers’ Community Foundation was created by and for restaurant works to foster advocacy and action.
“At the heart and soul of Thrillist are the restaurant workers and the businesses we cover. There was no other option than to use our platform as a resource to help the Restaurant Workers Community Foundation, so we can do our part to help the struggling community we care so deeply about,” stated Meghan Kirsch, Thrillist’s Chief Content Officer.
Thrillist will leverage its platform and content through donation widgets placed in easily accessible areas on its homepage and call-to-action posts on its social-media and video content platforms.
Thrillist is supporting the effort through additional editorial coverage that focuses on the troubles facing the restaurant industry in the U.S. In one instance, a docu-series called “Ghost Kitchen” profiles chefs who are risking their health to bring food to people in the U.S. during the pandemic.
A multiplatform franchise called "A Love Letter to My City," accompanies the fund-raising efforts and docu-series. The platform invites celebrities, chefs and bartenders, among others, to write and read letters to their favorite city.