THC Internet Marketing, a digital marketing agency that serves cannabis dispensaries, has chosen Sendlane to support its email marketing program.
The partnership will allow THC clients to target audiences based metrics ranging from open rates to conversions, and personalize emails based on a variety of factors, the company claims. And the platform helps brands reduce abandoned carts and boost sales, it adds.
In addition, Sendlane can help brands nurture leads throughout the marketing funnel and test campaigns, the firm says.
THC maintains that email is the top channel for communications.
“After an exhaustive search for a truly cannabis friendly email marketing platform we are proud to have partnered with Sendlane,” states David Winn, a company representative for THC Internet Marketing.
Winn adds, “Not only can we manage our client campaigns with a robust feature set, we can now do so with a degree of certainty that was not there before.”
Sendlane CEO Jimmy Kim states that “Sendlane is committed to providing intelligent marketing automation cannabis brands can depend on and grow with.”