The World Federation of Advertisers (WFA) has made eight new appointments to its global leadership team, including new additions to its Executive Committee of senior marketers from Just Eat, Pernod Ricard, Sanofi and TATA.
Susan O’Brian, CMO at Just Eat, Eric Benoist, Global Marketing & Commercial Director at Pernod Ricard, Paul Martingell, Senior Vice-President, Asia Region at Sanofi Pharma and Sushant Dash, President, India & Middle East at Tata Global Beverages are joined by John Broome, CEO of the Australian Advertiser Association (AANA) and Vittorio Meloni, Director General of the Italian Advertisers Association (UPA).
New roles have also been taken by David Porter, Vice-President, Global Media at Unilever, Asia, Africa and Middle East, who becomes WFA Regional Vice-President for Asia-Pacific and Bunmi Adeniba, President of the Nigerian Advertisers Association (ADVAN), who becomes Regional Vice-President for Africa.
Raja Rajamanner, Chief Marketing and Communications Officer at MasterCard, and Phil Myers, Senior Vice-President, Global Public Policy and Government Affairs at PepsiCo, continue to serve as WFA President and Deputy President respectively.
The Executive Committee meets quarterly to determine the WFA’s priorities and guide the organisation’s strategy.