Pandemic Creates Challenges For Ad Pipeline, Clients Shift To More Internal Capabilities
- by Joe Mandese @mp_joemandese, April 6, 2020
It may seem small consequence given the human toll, but the ad industry is experiencing significant challenges in creating new ads in the wake of the pandemic, according to a special report released today the the Association of National Advertisers.
The report, "Creative Messaging Development and Production Given COVID-19 …
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