Sonic Cues, Branded Characters Deliver More Viewer Attention
- by April 8, 2020
Branded characters and sonic cues are the best-performing creative assets at attracting consumer attention, according to a study of more than 2,000 pieces of video creative by researcher Ipsos.
While sonic brand cues were used in only 6% of the commercials, they were more than 8.5 times likely than average …
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