Gallup/Knight Study: TV News Consumption Rising, Perceptions Of News Media Unchanged

Although news media consumption due to COVID-19 is sharply higher, perceptions of news media have not changed, according to a recent poll from the Knight Foundation/Gallup Poll.

“Like the 2018 and 2019 results, 34% of Americans currently hold a very favorable or somewhat favorable view of the media, an opinion strongly shaped by partisan affiliation,” according to the study's authors.

“Despite the spike in news attention, general attitudes toward the media remain unchanged.”

Compared to mid-December, local, national and international news has spiked for the second half of March when respondents were asked: “How much attention are you paying to each of the following?”

Attention to local, national and international news is up an average 13 percentage points, according to the study, with national news 56% higher (from 43%); local news higher to 44% (to 22%); and international news higher to 32% (from 15%).



Research came from an online, probability-based Gallup panel survey conducted from March 17-29 with 1,449 U.S. adults.

Party affiliation has remained the relatively the same when it comes to favorability toward the media in looking at the mid-December period (December 3-15) versus late March (March 17-29) -- with favorability toward Democrats up to 62% (from 56) and for Republicans, up to 10% (from 7%) and favorability toward independents down to 26% (from 30%).

When asked whether COVID-19 was less deadly (or as deadly as the common flu) only 21% to 25% of those Democratic-inclined respondents agreed, compared to 56% to 58% of Republican respondents.

When asked whether the media was giving too much attention to COVID-19, just 19% to 28% of Democrat respondents agreed with that question, compared to 58% to 69% of Republican respondents.

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