Consumers Worry About Finances, Shift Spending During Pandemic

The COVID-19 pandemic has led consumers to worry more about their personal finances even as they increase spending on select pantry items while they isolate themselves at home, a survey by market researcher GfK indicates.

About two-thirds (67%) of U.S. consumers indicated in mid-March that they were concerned about …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications