NFL Delay May Lead 33% Of Cable Subscribers To Cancel


Cable-TV subscriptions may falter if the coronavirus pandemic leads the National Football League to delay or cancel its season, as many professional sports leagues already have done, a study suggests.

Two-thirds of cable subscribers said live sports are a "somewhat" or "very" significant reason to pay for their subscription, according ...


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications