National TV Ad Spending Faces Immediate Cuts, But Slightly Brighter Picture Going Forward
- by Joe Mandese @mp_joemandese, April 13, 2020
It's probably not surprising that the national TV advertising marketplace is experiencing immediate declines related to the pandemic, and according to estimates published by the equity research team at UBS, the first-, second- and third-quarters have been most impacted.
On the bright side for TV, the exodus of ad budgets …
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