Around the Net
Brands Need To Segment To Show Their Humanity
- MarTech Today, Tuesday, April 14, 2020 10:25 AM
How does a marketer send emails that will resonate both in New York City, the epicenter of the coronavirus outbreak, and Des Moines, where life is just about normal? Ryan Phelan argues that brands need to recapture their humanity—and that this takes segmentation.
