• by Ray Schultz , April 15, 2020

Shopify has rolled out Shopify Email, the email marketing app it previewed last year, to merchants worldwide. 

The app, which is designed to help ecommerce brands create email marketing campaigns, has been extended to over 20 languages, including English, French, German, Spanish, Portuguese and Chinese, the company says. 

Shopify Email will be free until Oct. 1 of this year, in recognition of the challenges faced by companies during this period, the company says. 

After that date, the first 2,500 emails sent per month will continue to be free, with a charge of $1 USD for every 1,000 emails thereafter.

The app, which was built using the marketing app extensions launched by Shopify in 2018, comes with customizable email templates and enables firms to use existing brand assets and product content to create email marketing campaigns natively inside Shopify Marketing,

Brands can send emails using their domain name with no setup needed, the firm says.   

One client that tested it is Bull and Cleaver. 

“I used one of the suggested templates straight out of our Shopify store, changed some of the wording and the products I wanted to promote, and it was ready to go,” states said Teresa Patricio, Co-founder and marketing manager, Bull and Cleaver. 

Patricio adds, “No downloading and exporting databases, and the product links and buy buttons were already there. We had one of our best sales weeks ever!”