Infutor Provides BDEX With New Post-Cookie ID Tool

Infutor is providing data exchange BDEX with early access to its new Total Mobile Ad ID solution, which it says is a cookieless way to identify customers in a privacy-compliant manner.

Based on Infutor’s TrueSource digital device graph, Total Mobile Ad ID links over 1 billion hashed email identities with 350 million digital drives and 2 billion MAID/hashed email pairs, the company says. 

The tool helps brands achieve digital identity and cross-device resolution by identifying all of the digital devices in a household, it says.

BDEX is providing its brand, retail and agency customers with access to digital identity data through Total Mobile Ad ID. 

“Our data exchange was built to empower human connectivity and Infutor’s Total Mobile Ad ID Solution is a strong addition to help us serve this fast-growing market need,” states David Finkelstein, BDEX’s CEO. 

Infutor says its anonymous identifiers protect personally identifiable information (PII) while helping marketers to resolve digital consumer identities across platforms. 

Total Mobile Ad ID is designed to help brands “improve omnichannel marketing and onboarding, extend digital reach and empower brands to resolve digital consumer identities within their first party CRM,” states Gary Walter, CEO of Infutor.

The tool includes a Confidence Score that indicates the recency and frequency of MAID/hashed pairing.



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