Omnicom Group's Diversified Agency Services on Monday announced the acquisition of mobile marketing services company ipsh!, which was founded in June 2001 by CEO Nihal Mehta and CTO Mike Jelley. The
company was recently used by Elizabeth Arden's marketing team and Goodby Silverstein & Partners to deliver targeted SMS (short messaging service) communications for Britney Spears's Curious brand of
perfume. -- Gavin O'Malley
