OTT/CTV Programmatic Advertising Fell 14% In March


Programmatic ad spend on over-the-top (OTT) and connected TV (CTV) media outlets fell 14% between the first and last weeks of March amid the disruptions of the COVID-19 pandemic, according to a study by Pixalate. The ad-fraud prevention company analyzed programmatic ad activity among more than 75 million OTT/CTV ...


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