Marketing platform Mailchimp has acquired Reaction Commerce, a provider of open-source ecommerce software, in an effort to improve its technology for small businesses and ecommerce partners.
Reaction Commerce founder Sara Hicks will join Mailchimp as vice president of product and commerce, and other staff members will stay on in engineering and product roles. The company is based in Santa Monica, California.
Mailchimp says its customers had asked for more ecommerce features.
Reaction Commerce offers open-source software, enabling enterprise retailers and developers to customize their ecommerce experience.
Mailchimp says it will maintain the software.