Retailers that aim to provide special in-store experiences to compete against ecommerce now have to go in the opposite direction -- online -- in light of the pandemic. "Hurrying to adapt, brands are
testing everything from virtual store tours to videoconference versions of birthday parties," according to The Wall Street Journal.
Still, the COVID-19 outbreak "also likely
changes to how people will shop in the future, such as avoiding the fitting room or touching fewer items in a store."
Read the whole story at The Wall Street Journal »