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Pandemic Moves Experiential Retail Online

Retailers that aim to provide special in-store experiences to compete against ecommerce now have to go in the opposite direction -- online -- in light of the pandemic. "Hurrying to adapt, brands are testing everything from virtual store tours to videoconference versions of birthday parties," according to The Wall Street Journal.  Still, the COVID-19 outbreak  "also likely changes to how people will shop in the future, such as avoiding the fitting room or touching fewer items in a store."

Read the whole story at The Wall Street Journal »

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