While overall demand for consumer packaged goods has soared 13% since the pandemic began through the week of April 12, some categories are spiking even higher, while some are beginning to wane.
That's what you'll find in a nifty new demand index being released by IRI today.
The aptly named …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.