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Microsoft Advertising Rolls Out Cookie-Based Experiments

Cookie-based experiments on Microsoft Advertising now is an option available where customers, when they conduct a query, are shown ads from either a test or an original campaign. In the Experiments tab, marketers will see a way to chose the campaign and name the experiment. Start by choosing the campaign to test, the name of the experiment, a start and end date, and then an experiment split. The focus supports testing creative and ad-copy.

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