Data provider Infogroup has introduced a data delivery platform that streamlines the process of using intent data.
The new product, Data Axle, allows B2B brands to spot interest in products or services, based on actions in multiple channels, the company says.
The platform then makes this intent data available through API delivery for use in lead generation, account-based marketing, ad targeting, and customer prioritization.
The platform then makes intent data available through real-time API delivery to power intelligent lead generation, account-based marketing, ad targeting, and customer prioritization strategies.
The objective is to “seamlessly target decision-makers at in-market business locations," states Michael Iaccarino, CEO of Infogroup.
Len Roberto, digital director-audience development at client Informa Group, states that he looks forward to using the product based on the “quality and accuracy” of Infogroup’s data.