Amazon Tops Retail Brand Rankings, Value Rises Amid Pandemic
- by April 29, 2020
Amazon's brand value rose 32% in the past year as the
e-commerce giant experienced surging demand among homebound consumers during pandemic lockdowns, according to the BrandZ valuation ranking by WPP and Kantar.
Amazon maintained its No. 1 spot among retailer brands with a value of $415.9 billion, ahead of Chinese …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
