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Sorrell Says COVID-19 Puts Holding Companies In 'Deep Doo-Doo'

  • Campaign, Thursday, April 30, 2020 9:46 AM
COVID-19 is providing an opportunity for some agencies and will see others shut down, according to S4C's Sir Martin Sorrell. "Campaign" reveals that the founder and former boss of WPP says the drive to digital-only advertising will benefit his company but place the large holding companies in what he terms "deep doo-doo."

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