McKinsey Finds Americans Already Switching Brands, Retailers: And Most Plan To Stick With Them
- by Joe Mandese @mp_joemandese, May 1, 2020
One of the most disruptive effects of the COVID-19 pandemic for brands, may not simply be the overall reduction in consumer spending, but the impact it could have on brand loyalty as many Americans begin shopping for alternative brands and retailers. That's one of the most troubling findings in the …
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