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Pop Artists Making Social Platforms Their North Star

Even before the pandemic, pop artists were increasingly embracing social platforms as the ultimate arbiters of their popularity, writes Meggie Gates in Consequences of Sound. “From lyrics tailored for Instagram captions, music videos that easily become Tweet-able screenshots, and choruses perfect for TikTok dance moves, our biggest songs are currently the most meme-worthy,” she writes.

Read the whole story at Consequence of Sound »

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