• by Sara Guaglione , May 5, 2020

The Alliance for Audited Media has released its quarterly report on magazine audiences, revealing The Atlantichad an impressive surge.

The publication grew its audience across platforms by nearly 125% in March 2020, compared to the same month last year.

The Magazine Media 360° report includes audience data for nearly 100 magazines from March 2020 and compares it to March 2019 data.

It includes print and digital editions, web, mobile web and video audiences.

The Atlantic (124.4%), Architectural Digest (74.3%) and Wired (59%) experienced the largest gains in audiences from March 2019 to March 2020.

People (88.9 million), Allrecipes (68.7 million) and The Atlantic (62.4 million) had the largest brand audiences across platforms in March 2020.

The total audience across magazine media brands in the report, including readers on print and digital, web, mobile web and video platforms, was up 11.3% year-over-year in March 2020. 

Video audiences grew an impressive 37.1%.

Mobile web audiences went up 18.6% year-over-year. Web (desktop/laptop) audiences grew 8.2%. 

Print and digital audiences, which include those that consume electronic issues of a publication, such as an e-reader or app, were up 1.2%.

The magazine audience report was previously produced by trade organization MPA—The Association of Magazine Media and released monthly.

When MPA moved from New York City to Washington, D.C., last year to focus on advocacy and lobbying for the magazine industry, AAM took over the production and release of the report. 

The report is now released quarterly — in February, May, August and November — and includes data on the prior month.