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15% Of Programmatic Spend Disappears Down 'A Black Hole,' ISBA Alleges

  • MediaTel, Thursday, May 7, 2020 10:28 AM
Mediatel is reporting an investigation by ISBA and PwC into the premium programmatic market has found that only half of advertising spend reaches publishers and 15% disappears into what the advertisers' trade body is calling "a black hole."

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