OTT Penetration Tops Three-Quarters Of U.S. Homes

As of the first quarter of 2020, more than three-quarters of U.S. broadband households were estimated to be subscribing to at least one OTT (over-the-top) subscription video-on-demand service, according to an analysis of Parks Associates trend data by Marketing Charts.

Given a variety of survey-based data on consumer media behavior …

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