eMarketer Boosts Social Media Time Spent, Cites Pandemic

eMarketer has revised its estimates for average time spent daily with social media, thanks largely to gains by Instagram and Snapchat.
The revision, which reflects the impact of the COVID-19 pandemic, and the fact that many locked down Americans have been spending disproportionate amounts of time on media overall, …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications