AT&T's Stankey: HBO Max, AT&T TV Will Eventually Be Bundled Together

About-to-launch streamer HBO Max will eventually be combined with AT&T TV, AT&T COO/incoming CEO John Stankey said during a webcast JP Morgan media and technology conference on Wednesday.

As pay TV continues to restructure from the traditional 500-channel cable bundle down to maybe 200, and streaming becomes a more consolidated offering of live, sports, unscripted content, and news, “we’re going to see these two bundled together, and you want a platform that can distribute both,” Stankey said.

“What Max and AT&T TV have in common is they are both software-based, independent of any proprietary hardware, allowing customers to get access content over any device, over any hardware platform," Stankey said. "They’re low-friction; they can be deployed literally by a flick of a computer switch somewhere in a back office. That’s an important aspect. And that’s what consumers will see as the customer-based Max grows. It becomes a more scaled distribution element within AT&T, certainly something that surpasses 25% to 28% of households, like our pay-TV offering. That becomes a lead basis of entertainment and how we get into households.”



As “user interfacing capabilities, bundling and pricing start to move together,” AT&T’s TV and SVOD businesses will “start to become one” over the next couple of years, he said.

“In the meantime, our marketing emphasis is on software-driven TV to have that in place in most households that we service, so that we can make that transition even smoother and easier for the customer.”

Next story loading loading..