Leadspace Unveils B2B Segmentation Tool

Leadspace has debuted a new B2B segment-building tool as part of its spring release.

The new application, Leadspace On-Demand, allows customers to filter and create segments within the multi-source B2B graph offered by the company. 

In addition, Leadspace has developed new engagement scoring capabilities in a beta offering as part of its spring release.

This feature will allow clients to identify and score leads and accounts based on email opens and clicks, sales interactions, website visits and other activity, the company says.

Leadspace On-Demand helps B2B brands “filter down to their ideal customer profile by firmographics, then layer on intent signals, installed tech data, and even their own custom scoring,” states Amnon Mishor, founder and CTO of Leadspace.

Users can then deploy the tool to “marketing automation, CRM, ad networks, or any other go-to-market channel,” Mishor adds.

 

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