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In the Publishers Daily May 14 story, "Betches Attracts New Audience, Brands Through "Quarantainment"
Programming," it stated 61.5% of brands that advertise on the Betches site have signed on to its Quarantainment line-up. This number refers to advertisers across all Betches channels, including
its website, social media, podcasts and newsletters.
In addition, the stats referring to its COVIDeos are specific to a video featuring COVID-19 expert Dr. Mike, rather than
all of its COVIDeos.