COVID-19 Ad Adjacencies Unlikely To Hurt Sentiment About Brands
- by Joe Mandese @mp_joemandese, May 14, 2020
The vast majority of consumers say they are unlikely to have their sentiment about a brand change either way if their ads appear next to coverage of COVID-19, and there has been relatively not change over time. That's the conclusion of the second wave of consumer studies conducted by IAS …
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