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Barbie Helps Mattel With Pandemic Fundraiser

  • WWD, Thursday, May 14, 2020 5:49 PM
Mattel is instituting an initiative using the #ThankYouHeroes handle introduced by subsidiary Fisher-Price. From May 14 through May 17, for every Career Barbie sold at participating retailers, the brand will donate a Barbie to the First Responders Children’s Foundation, which is providing financial assistance to families impacted by the COVID-19 pandemic.

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