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New Services Help Media Figures Capitalize On Small Audiences

The New York Times looks into services like Cameo and Substack, which are helping media figures and personalities effectively capitalize on small audiences. “With short videos and paid newsletters, everyone from superstars to half-forgotten former athletes and even journalists can, as one tech figure put it, ‘monetize individuality,’” it writes. “Many of these trends are well developed in China, but here in the United States the passion economy covers everyone from the small merchants using Shopify to the drawing instructors of the education platform Udemy."

Read the whole story at The New York Times »

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