U.S. TV Ad Market Projected To Decline 15% This Year Due To COVID-19

The U.S. national TV advertising marketplace will decline 15% in 2020 due to the disruption of the COVID-19 pandemic, especially the displacement of billions of dollars in TV sports advertising dollars. That's the net analysis of a new report from the equity research team at UBS.

The report ...


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications