U.S. TV Ad Market Projected To Decline 15% This Year Due To COVID-19
- by Joe Mandese @mp_joemandese, May 26, 2020
The U.S. national TV advertising marketplace will decline 15% in 2020 due to the disruption of the COVID-19 pandemic, especially the displacement of billions of dollars in TV sports advertising dollars. That's the net analysis of a new report from the equity research team at UBS.
The report, "Slow Recovery …
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