Lacking Traditional Ads, Streaming Services Emerge As Fast-Growing Product Placement Category
- by Joe Mandese @mp_joemandese, May 27, 2020
It's the newest form of product placement, but the fastest-growing one, and given the shifts in viewing taking place during the COVID-19 pandemic, streaming TV services are likely to expand their share of the overall product placement business.
Those are some of the top line findings from PQ Media's just-released …
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