Marketing Land suggests that Google’s new Discovery ads are targeting budgets that normally go straight into Facebook’s coffers. “Discovery campaigns quietly rolled out last month,
and Google made the news official Wednesday,” it writes. “Discovery ads are eligible to serve across the YouTube Home and Watch Next feeds, Discover feed on the Google Search app and in
Gmail Promotion and Social tabs and open up new avenues for both Google and advertisers.”
Read the whole story at Marketing Land »
